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Design Knowledge Of Cosmetic Packaging
- Dec 07, 2017 -
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Design knowledge of cosmetic packaging

cosmetics, including skin care products, beauty products and perfume, and other major categories. 

All kinds of eye cream, night cream, sunscreen, can be included in the series of skin care products; shampoo, hair conditioner, Hair Coloring water, lipstick, eyebrow pencil, nail polish and other cosmetics can be classified as hairdressing supplies; and perfume can always dreams. 

Cosmetic packaging occupies a considerable part in the value of cosmetics. It has always been a required course for many manufacturers to discuss cosmetic packaging.

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First, let's talk about why packaging is necessary to cosmetics. 

The main functions of cosmetics packaging are generally liquid, powder,emulsion or paste, and do not have a distinct appearance. It must be designed by exquisite and unique packaging to show its own characteristics. 

As a result, cosmetics are generally dependent on packaging and can be sold well. From the consumer's mind, it is the first to attract the attention of the consumers, and then lead to the consumer's desire to buy. 

That is, only cosmetic packaging causes people to pay attention to a series of behavior later. According to the study of human eyeball activity, people reacted most quickly to color. The strength of the packaging may depend on how to reconcile the color contrast to make it lively and eye-catching in the store. It is soft and not glare after buying home.



Shine Packaging is one of the leading suppliers in yiwu China, we have been specializing in the cosmetic packaging suzh as eyeshadow palette, facial mask packaging, lipstic packaging, skin care products packaging, etc for over 11 years.


PBX17231 拷贝.jpgthen, let's talk about the functions of packaging.

1.improve taste


In people's daily life, cosmetics are becoming indispensable products. Cosmetics, while beautifying life, also form a huge consumption opportunity that can not be ignored.


All kinds of skin care concept is a variety of packaging contests, emerge in an endless stream, dazzling. Many products not only sell efficiency, but also sell fashion and culture. The fashion and culture of cosmetics is usually the taste we say.


In addition to product advertising and product counter display, packaging is an important part of how the taste of cosmetics is reflected. Appropriate packaging can not only directly stimulate the sense of the consumer, but also can reflect the taste of the product incisively and vividly.


Packaging, as the "coat" of product should not only have the function of holding and protecting the products, but also have the function of attracting and guiding the consumption.





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2.Improve the value


The value of psychological effects of cosmetics is large. 

Give an example, about 4g lipstick, Lancome, Givenchy, price up to tens of,  hundreds of usd, while domestic brands of lipstick price generally only several dollars or even lower. It covers the psychological value of the factors such as the appearance of the product, the packaging and decoration, the trademark, the image of the enterprise and so on.




Design your own products' packaging with your own logo can improve the value of both products and brand.